Fiodor srl since 2007 has been active in indirect e-commerce.
From the get-go, the company has focused on food and non-food on-line sale (B2C).
Initially, the business model was based on a very lean rationale, with shipping being triangulated with suppliers’ warehouses, consisting of receiving the order and shipping it to the end consumer: low fixed costs, no warehousing but very low margins on sales.
The natural growth of the web market in Italy and a higher inclination for on-line purchases among users, together with some important contracts landed with Italian companies (La Stampa, Maserati) allowed Fiodor to make a first step in its expansion programme.
In 2009 the company leased a small facility where it began operating as a warehouse: higher costs but higher margins, too.
In spite of the economic downturn and in line with the e-commerce market growth outlook in Italy and the world, Fiodor continued growing, doubling the turnover every year up until the end of 2011, when the second step in the expansion programme kicked in.
With a newer, bigger warehouse, Fiodor had a chance to increase its ability to receive inbound goods and sign new contracts with all sorts of companies. All this implied higher technical specialisation and, most importantly, the need to tackle the workload increase by deploying a skilled workforce.
The 2011-2012 period confirmed the trend, and once again the turnover basically doubled over the period.
In 2013 the company once again needed to expand its warehousing capacity due to the higher amount of managed goods (in terms of number and type) but also the need of some clients to have the entire ordering process, from storage to shipping, seen to by us.
In this environment, the idea of offering logistics services applied to Fiodor’s e-commerce business clients started taking shape.
In April 2013 the company leased a 2,000 m2 warehouse with offices for 300 m2, where the new business approach could finally be deployed.
New logistics contracts were signed and the existing ones were expanded; these factors combined helped our turnover double, once again, in the 2013-2014 period.
Several investments were made in terms of software and hardware assets, which gave the company the capabilities to rationalise the workflow, optimising the resources that, in the meantime, grew to 11 people, still employed today.
The last step took place in 2016, with the purchase of a 5,000 m2 facility. Thanks to it, we were able to diversify and expand the company business.
A larger facility allowed to increase the amount of transactions from the company’s on-line shops, while steadily increasing the number of products on offer and orders on the sale channels.
Our growth path has been steady over time: from 2013 to date more and more clients turned to our services, growing and venturing on a common process, and never leaving us
Fragments of an idea that has developed over the past 11 years… And keeps growing!
As members of a sports club, we noticed that the products of a supplier of ours were collecting dust in a storage room. We had heard of eBay, so we offered our supplier the option of selling its inventory on the e-commerce platform. The operation was a complete success and gave us momentum to get started.
The first warehouse
More aware of the potential of our project and strongly motivated by the recent performance, we decided to lease our first warehouse. New faces become part of the company.
Let the race begin!
The company started taking shape; it is no longer in its experimental phase, while specific skills improve.
The small Fiodor grows, increasing both its skills and the client portfolio.
The leap forward
The company starts thinking in terms of logistics and services to businesses. Confident about our future, we move into a new, bigger facility. It is a bold move, but it eventually pays off.
Home sweet home
The idea turns out to be a winning one: clients and suppliers are very happy about our work and professionalism. It takes a leap of faith to start a project based on the purchase of a 5,000 m2 facility. We are ready for our future.
Major projects in the pipeline
Don’t be too impatient… Updates coming soon!
More clients, more skills, more services: the corporate steps to our relentless growth
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